Better care for hens

24/06/2009: Hellmann's move to using free-range eggs in Europe has won the brand a 'Good Egg' award for the second year running.

A 'Good Egg' among brands

Our switch to using eggs from cage-free hens in Hellmann's / Calvé mayonnaise products across Western Europe has earned an animal welfare accolade for the second time.

Hens on a chicken-wire fenceSmashing results

The 'Good Egg' award from Compassion in World Farming comes after the brand improved its recipe to use better quality eggs from free-range hens. According to the non-governmental organisation, Hellmann's move has resulted in 1.7 million more hens living cage-free lives.

A more natural choice

"Many consumers will buy free-range shell eggs but forget to look for them in items like cakes, quiches and mayonnaise," explains Compassion in World Farming Food Business Manager Rowen West-Henzell. "It's fantastic to be able to tell them that a brand as famous and widely available as Hellmann's only uses free-range eggs."

The plight of battery hens

Hellmann's has partnered with Compassion in World Farming since 2008, highlighting the plight of battery hens in countries where the issue had little public awareness and emphasising the ethical significance of consumers switching to cage-free alternatives.

Quality ingredients

Even in the current economic climate, Hellmann's profits have remained healthy despite investing in higher quality ingredients. Consumers have said they can taste the difference and enjoy Hellmann's more in the knowledge that eggs used in its recipe come from hens which have lived a good, natural life.

"Hellmann's decision to source cage-free eggs across Western Europe proves there is a sound business case for companies the size of Unilever making ethical choices," sums up Rowen.

Hellmann's, and the Amora, Calvé and Wish-Bone brands, also include varieties of salad dressing, mustards, ketchups and dipping sauces.